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Case Studies

Overview

As a product consultant, I partnered with Sciensus to transform their digital ordering system and optimise their data model. This collaboration led to significant improvements in both digital order volume and data management efficiency.

Objectives

  • Increase Digital Orders: Implement strategies to boost digital and app-based orders.
  • Optimise Data Model: Rebuild and streamline the existing data model to enhance business intelligence and efficiency.

Key Achievements

Digital Orders

  • 2x Increase in Digital Orders: Within the first six months of our partnership, Sciensus saw over a twofold increase in digital orders.
  • 52% Increase in App Orders: A new marketing strategy specifically tailored for the Sciensus app resulted in a 52% increase in app-based orders.

Data Model Optimisation

  • Rebuilt Data Model: Redesigned the data model from the ground up, removing over 3000 redundant events.
  • Maintained Business Intelligence: Despite the reduction in events, no loss in business intelligence occurred due to the introduction of a new object data model and the automation of data tracking.

Strategy and Implementation

Digital Orders

  1. Marketing Strategy:
    • Developed and executed a targeted marketing strategy to increase app engagement and orders.
    • Focused on user acquisition and retention through personalised marketing campaigns.
  2. User Experience Enhancements:
    • Improved the user interface and experience of the digital ordering platform.
    • Simplified the ordering process, making it more user-friendly and efficient.

Data Model Optimisation

  1. Object Data Model:
    • Introduced a new object data model that streamlined data collection and analysis.
    • Automated data tracking to reduce manual intervention and errors.
  2. Event Reduction:
    • Conducted a thorough audit of the existing data events.
    • Eliminated over 3000 redundant events without compromising on the quality or accuracy of business intelligence.

Results

  • Digital Orders: Over a twofold increase in digital orders and a 52% increase in app orders within the first six months.
  • Data Efficiency: A streamlined and efficient data model that enhanced business intelligence and operational efficiency.

Conclusion

The partnership with Sciensus showcases the impact of strategic marketing and data optimisation in driving business growth. By focusing on enhancing user experience and optimising data management, we achieved significant improvements in digital orders and data efficiency, setting a solid foundation for continued success.